About UsRichard Adams
An archetype is a pattern of behaviors that, once discovered, helps you better understand yourself and others. Archetypes are the blueprints of your soul. You are born with them, or a combination of them, and this combination can change according to the time of day or time in your life. Archetypes cut across factors such as age, race, religion, gender, education, and profession. Individual archetypes are often grouped into archetypal families. On our site you will meet these families, which include Caregiver, Creative, Intellectual, Visionary, Royal, Athlete, Spiritual, Tastemaker, Advocate, Rebel, Explorer, and Performer. The idea of the archetype originated with the great philosopher Plato and is at the core of the influential Swiss psychiatrist Carl Jung’s analysis of human behavior.
Once you know your archetypes, the world becomes much easier to navigate. Based on your archetypes, you can make more inspired choices about everything from relationships to excelling at work to choosing a piece of clothing. Through the prism of those archetypes, the world is clearer. You can live a truly empowered life knowing which doors you should walk through and which are best left unopened. Knowing your archetypes gives you the vocabulary to help you understand yourself and others better.
Importantly, when you embrace the language of archetypes you will immediately begin to notice patterns of synchronicity and coincidence appearing on a regular basis and sometimes dramatically so.
At Archetypes, you have your own personal network. Here you have your own network – this is your world according to you. At Archetypes, you can find the content you want to read, the stories you want to follow, and the topics you want to learn about. It’s all at your fingertips. Anytime. Anywhere.
Archetypes is about people in our community telling us, telling each other, telling themselves “it’s me” or “it’s you,” and making better decisions as a result. It’s a recognition and expression of your persona and identity and it allows people to more meaningfully connect with others based on archetypes.
It’s a whole new way to experience the internet. It’s the internet for your soul.
We are now connected.