Are you fascinated by what people want, desire, and buy? Do you notice what problems people are trying to solve in their lives and have a sense about how what they need? Do you look at products, media, and society at large and ask: What’s the big idea? Then you just might be the Idea Guy or Idea Girl.
Idea people are the Don Drapers and Peggy Olsens of the Visionary family. These characters of the television drama Mad Men are advertising masterminds who get inside the minds of consumers and sense what will make their pupils dilate and mouths water. They correctly tap into a way of framing products that will put them in their most seductive light. They are masters of “the pitch,” and they sell clients on their vision, often in a way that doesn’t feel like selling at all.
Idea people understand the roles that people play in society and the emotional reasons for human behavior. They know how to whet appetites and the correct triggers to push to make people crave things they may not really need. The Idea Guy and Idea Girl enjoy the art of seduction, not just in a romantic but general context. They love to figure out what fascinates people and use what they know to help business and individuals attract their target audience.
Idea Man/Idea Girl Superpowers
- Marketing mastermind
- Strong intuition about human behavior
- A reader of patterns
- Has a way with words
- Charming, charismatic way of presenting ideas
A Happy Idea Man/Girl
The Idea Guy/Girl loves the challenge of a client with a problem. Once solved, the Idea Guy/Girl will adventure on to the next problem and the next. This type would not be satisfied doing the same thing day in and day out preferring constant stimulation and the excitement of fresh puzzles.
Famous Idea Man/Girls
Leo Burnett, David Ogilvy, William Bernbach, and Mary Wells: big names in the Creative Revolution of the 1960s who changed the landscape of advertising
Idea Guy/Girl Entourage
The Idea Guy and Idea Girl work closely with Artists, Actors, Entertainers, Athletes, Musicians, Techies, and the top Geniuses in every field.
Idea Guy/Girl in Love
The Idea Guy/Girl can be a bit calculating when it comes to love.This type will learn as much as possible about a potential love and research the latest dating data in order to settle on the approach that’s most likely to succeed.
The Idea Guy/Girl is often extremely attractive, partly due to his or her own careful attention to image. This is a type who knows how to put things together to get a desired response and will use this skill to pique the interest of potential partners and get them hooked.
Idea Guy/Girl Challenge
The Idea Guy/Girl is often thrown by the quirks of individuals. As savvy as he or she is about patterns, appetites and the ways that people think, general statistics can never predict the choice of a single individual. Market trends may predict the behavior of the average person, and yet “the average person” doesn’t really exist because no one fits completely into the profile.
How to Play It
If you’re the Idea Guy or Idea Girl, you’ll be most successful and happiest when you use your considerable talents to forward a cause or product you really believe in with all your heart. You may profoundly influence society at large, so use your skills responsibly and in good conscience.