When the obsession with appearances goes too far the snob emerges, passing judgment on people and their outfits, homes, cars and restaurant reservations, and often quickly alienating family and friends with a high-mindedness that to most seems based on superficialities.

Snobs have a particular language and system of assessment that are better reserved for buyers, critics, and judges on TV shows.

For them it is about standards, but for those who put stock in other things, it is about the rudest kind of dismissiveness.

Click here to meet more Shadow Archetypes