When the obsession with appearances goes too far the snob emerges, passing judgment on people and their outfits, homes, cars and restaurant reservations, and often quickly alienating family and friends with a high-mindedness that to most seems based on superficialities.

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The Snob


The Addict

Often using terms like “genius” for items so rare that they’re unattainable to most people, they are the shopaholics whom retailers love—and concerned spouses, parents and siblings deplore. Taken to extremes, a seemingly benign hobby like “shopping” can cause almost irreparable financial and emotional harm.

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The Narcissist

The attention that Tastemakers receive for their laudable sense of style and their dazzling confidence can turn their healthy egos into raging bonfires of self-absorption.

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